ClearCourse Sports CRM, powered by TRIMS

Understand purchasing behaviours

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Point of Sale Screen

Understand your fans and enhance your relationship with them using ClearCourse Sports CRM tools.

 

Capture the data you need on every transaction in one system. Use it to build insights and a create marketing plan that works. 

 

Our CRM tools give our clubs the power to reward their loyal fans, encourage visits in-store, in-app and online and drive spend-per-transaction. Give your fans the omnichannel experience they expect by offering incentives across your channels.

What makes ClearCourse Sports CRM stand out?

Take a look at how ClearCourse Sports CRM goes above and beyond other solutions.

  • Reward & encourage loyal buying behaviour

    Aggregate your fan’s data from each sales channel into one central view. Analyse, filter, segment, and act upon the results. When analysing club-wide customer data from one central system, the marketing potential is huge and the possibilities are endless, but tracking your fans is only possible if you can identify them at the point of transaction. 


    Use ClearCourse Sports CRM to achieve this by first identifying your customer, then over time capture behaviour, building a profile. Finally, acting upon the data to further develop relationships, you can increase visits and spend-per-transaction.

  • Refine your data capture strategy

    A good data capture strategy will deliver high quality results. In an age where spam is rife, and corporate data breaches are commonplace, it is easy to think that the hardest task you have to overcome is getting your fans to part with the personal information you require in order to capture behaviour. Fear not, providing you are offering something substantial in return, it is much easier than you think. We are human after all, we love a discount, reward or incentive and we like to be appreciated. 


    Devise a winning data capture strategy with ClearCourse Sports CRM, where a multitude of incentives are at your disposal to entice your fans to part with their details.

  • Planning customer incentives

    Loyalty points, rewards, customer levels and let's not forget omnichannel.


    The clear winner is loyalty points. It’s really simple to set up a points loyalty scheme using ClearCourse Sports CRM. Use a blanket points rate or set different points rates on different products and departments. Set up multiple points days on specific products, brands or departments and target your fans to drive sales.


    Fan ‘devotion ranking’ levels allow you to set automatic discounts. Configure a scheme to move your fans up and down levels based on a period spend. Target fans throughout the period encouraging them to spend more in order to hit their target and move up a level.

  • Your ominchannel fan experience

    Deliver an omnichannel customer experience by offering the same scheme in your retail stores and on your ecommerce store. With the ClearCourse Sports fully integrated solution, it’s incredibly easy to achieve. 


    For many sports retailers, identifying and analysing fans as they traverse across business touchpoints has simply been inaccessible due to costs and logistics. No longer just for top-tier clubs, ClearCourse Sports CRM has made this affordable for all and is helping them deliver the same omnichannel customer experiences.


    ClearCourse Sports CRM becomes the master customer data store for analysis, filtering, segmentation and marketing. For web developers and 3rd party systems, a secure API is available for integration.

Take a look at our other solutions...

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