In-store you’ll be able to offer a seamless and efficient up-sell from any electronic point of sale*. Your retail team will be able to swiftly capture the requirements for fans and will be prompted to ask whether a fan would like personalisation added to any product which has the capability of being personalised. Secondary, customer-facing screens can show a live preview of the personalisation request for validation purposes and added in-store customer experience.

* subject to required Kit Builder software functionality installed

Online your fans will be able to complete their personalisation requirements as part of their purchase journey, choosing from pre-populated squad lists including both men’s and women’s team (optional), or by adding their own personalised name and number before adding sleeve badges, sponsors or other additional options. We make it as easy as possible to both gain the added value sale, but also reduce the need for additional customer service. With the ability to enable or disable pre-populated lists and custom fields, lock certain font styles to relevant competition patches and limit the number of characters at individual size attribute level of each product, you shouldn’t need to deal with follow-up emails or telephone calls when a fan places an order for a personalisation combination that cannot be fulfilled.

Additional functionality, making our Kit Builder the most flexible available, allows the fan to add just a name or number, short numbers, training numbers or initials. You have the ability to add printing disclaimers to the Product Details Page (PDP) on the web store, with an additional optional tick box for the fan to confirm they have understood all conditions associated with the non-refund and exchange policy around items which are personalised. A preview image of the final personalised product will appear by the item name and description breakdown within the fan’s online basket too, allowing for further visual checks and validation at the point of purchase.

Building out the offering around our leading Kit Builder functionality, a ‘Shop by Player’ page is an option to those Clubs wanting to have player specific products listed within their Product Listings Pages (PLP). This popular option creates a great opportunity for fans to shop the ranges worn by their favourite players and offers an opportunity for cross-selling of player-specific generic products within the range too.

Furthermore, with our ability to manage the stocks of every individual attributable component of the personalisation stock, you can rest assured that your inventory management and stock control will remain 100% accurate to your consumption. We can even set automatic re-ordering to trigger based off stock levels hitting a minimum trigger point, taking away the requirement to carry out constant, time-consuming, manual stock counts.

Is your volume of personalisation high on children’s products? Those that incur no Value Added Tax (VAT)? If so, our solution can also help to ensure you’re not paying out too much VAT on these finished products too. Any individual attributable component of personalisation added to a zero-rated product will also be sold and reported as zero-rated, ensuring that you can account for these sales correctly. This could provide a substantial saving to bottom-line revenues over the course of a full season. This functionality alone is a worthy addition to the business case of reviewing your current solution as the payback on this correct accounting practice could certainly fund a healthy cost-saving against the solution migration costs.

ClearCourse Sports are confident we have the most powerful Kit Builder software on the market which will help to increase revenues for your club and provide a better experience for your fans. If you would like to see a full demonstration of this specific product functionality, please get in touch today.