ClearCourse Sports Ecommerce

Superfast, high-performance ecommerce, built specifically for professional sports retail

a close up of a green and white striped fabric on a white background .
Wigan AFC Store on a laptop

The ClearCourse Sports ecommerce platform is aimed at ambitious professional sports organisations, and rights holders who are serious about their ecommerce, but want to avoid the unnecessary complexity associated with other ecommerce platforms.


You may have outgrown your restrictive platform and be looking to take your online store to the next level, growing increasingly frustrated with the performance and stability of your existing, bulky, legacy-platform, or be looking for a solution to an issue around what should seemingly be a very straight forward process that your current platform cannot do.


We give you the flexibility to grow and extend your store, manage your online business and monitor your store’s performance, in a quick and easy manner.


We’ve built the sports-specific tools and functionality you’ll need into our core solution, meaning you don’t need to spec, scope and develop these through an expensive bespoke development project.

What makes ClearCourse Sports Ecommerce stand out?

Take a look at how ClearCourse Sports Ecommerce goes above and beyond other solutions.

  • High-performance

    ClearCourse Sports Ecommerce is made for professional sports club retailers and built for performance. Our superfast, high-performance platform will allow your online store to generate higher revenues. 


    Speed makes the difference between sales and lost opportunities in ecommerce, which is why we are happy to be setting a high benchmark which professional sports organisations need.


    We are committed to making life easier for professional sports organisations, stadium venues, and rights holders. ClearCourse Sports Ecommerce is built on an industry leading technology framework. This not only provides inbuilt dynamism, scalability, and independent adaptability, but also places security at the heart of its framework, so you can have the confidence in knowing your site will “always be on”.


    The ClearCourse Sports ecommerce solution is packed full of modern features, with all the essentials required for a powerful sports retailing ecommerce solution. Additional functionality allows you to capitalise on system intelligence to automate processes, create efficiency savings and drive conversions.


    Our platform gives you the tools needed to reach your market and drive revenue growth, whilst also delivering an incredible customer experience. Usability is at the heart of ClearCourse Sports Ecommerce, allowing you and your staff to get up to speed quickly and easily.

  • Driving your conversion

    It’s not just search engines that penalise slow websites – users do too. 53% of mobile users will leave a site that takes longer than three seconds to load. ClearCourse Sports Ecommerce combines a modern technology stack with rock-solid performance, to help drive conversions and protect your business against lost sales.


    Legacy ecommerce platforms eventually slow down, often after:


    • Struggling with the number of products on the site
    • Getting overwhelmed by the volume of site traffic
    • Collapsing under the weight of countless updates and plugins

    This costs you in lost business and expensive infrastructure upgrades required just to return performance to an acceptable standard. ClearCourse Sports Ecommerce is fast and lean, no matter the size of your catalog or volume of traffic your site receives.


    Our ecommerce solution provides the world’s highest-converting, one-click checkout. Our flexibility and scalability also mean your online store’s performance is never compromised whilst allowing you to sell more products, lower your costs and save your time.


  • Automate your ecommerce business

    With our ecommerce solution, you can automate your business' operational processes, marketing, and communications; allowing you to get more from your existing apps and watch your business boom.


    Create automated workflows with simple triggers, conditions, and actions. Automate repetitive tasks, so you can focus on your business. 


    Choose from pre-built workflow templates that can help you quickly start automating some of the most common time-consuming tasks you face.


    Here are just a few examples of the automation you could utilise from the start of your journey on our platform:


    • Hide and republish products based on inventory level.
    • Get notified when a product variant is low.
    • Generate and send abandoned basket campaigns from behavioural triggers.
    • Generate and send abandoned browse campaigns from behavioural triggers.
    • Trigger customer emails to confirm the availability of their Click & Collect for collection.
    • Mark Click & Collect orders as collected with a single click.
    • Upon fulfilment, add tracking details and trigger customer order despatch email.
    • Generate ‘New In’ collections, with products automatically removed after a set period of time.
    • Automate population of your ‘SALE’ collection to never miss a product being added.
    • Generate and send post-purchase campaigns.
    • Generate lists of all out-of-stock products and send yourself a summary by email.
    • Segmenting customers into filtered lists to export for marketing lists.

    We’re here to make your life easier – much easier!

  • Putting you in control

    With years of experience of integrating to other third-party ecommerce platforms, we have built our own sports solution taking the best components from our learning and pairing them with a robust connection to our back-office solution, ensuring stability and accuracy are prioritised.


    You will have already read about the performance you can expect from our solution in terms of speed, security and usability. However, our ecommerce solution puts you in full control of your site. We’ve built CMS components to ensure that you are not reliant on additional support to maintain and refresh the look and feel of your site layout. 


    With our industry-leading functionality, you’re able to make all the changes to your site layout, look and feel, whenever you want. Our simple drag and drop page customiser allows you to be in total control.


    Our intelligent platform offers so many time-saving efficiencies in terms of managing your site, whether it’s using our rules-engines to automatically populate and de-populate categories based on product tags or pricing, creating automated customer segments for exporting to marketing campaigns, or, by allowing you the ease of drag and drop product merchandising on all of your pages. There’s no manual product ranking in play here. 


    We believe our platform is the most efficient, user-friendly option available on the market.

  • Our Kit Builder is best in class

    Our best-in-class Kit Builder leads the way in terms of dynamic, intelligence and functionality. More than simply showing a live preview of a name and number on the back of a shirt, this technology can intuitively offer up the specific options available on specific products, managing all personalisation components to ensure 100% stock accuracy. Again, putting you in control, you can decide when the Kit Builder option is added to a product page and also what options are shown within this. 


    • Do you want to limit the number of characters added to certain products? Not a problem. 
    • Do you have products that player names won’t fit on? Would you like to only allow custom names on these, with the relevant limit per product? Not a problem.
    • Do you want to offer personalisation on shorts, training ranges and other products too? Not a problem. 
    • Would you like to give your fans the options to include, or not include sponsor logos on their kit purchases? We’ve got that covered too!

    Our Kit Builder can offer this and a whole lot more. 


    It would be our pleasure to show you this unbelievable functionality with a live product demonstration.

Wigan AFC club shop mobile version

The above sections offer a quick snapshot into the functionality our ecommerce solution can offer your club retail operation. To understand what’s really possible, let us take you on a system demo to cover off all of the additional functionality:


  • Bespoke page layouts and builds
  • Shop by player features
  • Drop shipping integration
  • Enhanced navigation menus
  • Automated customer-specific discounts and promotions
  • Omni-channel loyalty integration
  • Customer data migration
  • Customer insights
  • Deep analytics and reporting
  • Rules based data segmentation
  • Continuous product development
  • Ongoing client support
  • Prince II level project management expertise
  • Designated account management

Take a look at our other solutions...

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